Absolut.Land Coachella

April 2022 // Absolut // Graphics Specialist

Celebrating a decade as Coachella's Official Vodka, Absolut ventured into the Metaverse with Absolut.Land, hosted on Decentraland, merging real-life festival vibes with augmented reality.

Charged with unveiling Absolut's revamped identity to Coachella-goers post-brand refresh, we crafted an immersive journey. I assisted the design team in selecting the most durable materials to ensure longevity, considering the event spanned two weeks in the harsh California desert. I also led the team in the shop during the printing process, ensuring printing quality and a rapid turnaround.